Crumbl Cookies... the cookie juggernaut has been taking OVER the nation with its delicious rotating flavors like chocolate chunk, sugar shark, confetti, red velvet, snickerdoodle, and many, many more. But how has Crumbl grown so fast? Is there something more hidden DEEP within their massive cookies? Today, loyal Theorists, we take a bite out of Crumbl Cookies' dark secrets...

Loyal Theorists, did you know that there was a McDonald's Big Mac priced at $18! Yes, $18! And we thought the $5 meal deal was a high price... But why has the franchise, who has always been seen as inexpensive, suddenly raised prices? Is it inflation? Or is there something deeper happening with their McNuggets, fries, and burgers?

Loyal Theorist, have you ever wondered why the suave Bond, James Bond prefers his martinis shaken, not stirred? It's his _classic_ cocktail drink order. Yet, no one has ever questioned why he drinks it this way. Is it about the flavor? The color? The scent? Today we're uncovering the SECRETS to the 007 cocktail. Get ready to shake it up!

Welcome to One Bite. EVERYONE knows the rules. Maybe you're familiar with Dave Portnoy and Barstool Sports, or maybe you're not. But, we can guarantee you're familiar with pizza. Well, on Dave Portnoy's YouTube channel, he reviews pizzas from around the country in one bite. Sometimes they're good. Sometimes they're bad. And his review, as well as the answers of other food reviewers, could depend on the FUTURE of the business...

Dr Pepper has just become the number two best selling soda in the country! After years of climbing the ladder, they're now at the top with behemoths Coca-Cola and Pepsi. No, they didn't pass up Coke and probably won't for awhile (if ever), but they did pass up Pepsi. So, what's the deal? Is Pepsi actually DEAD? Is this the end? Let's find out...

What on earth is fruit punch? Everyone has had at least one fruit punch Gatorade, Kool-Aid, or Hawaiian Punch and has said it tastes... red?! It appears like we have another blue raspberry situation on our hands, loyal Theorist. So let's get to the bottom of exactly WHAT the heck is fruit punch's flavor!

You've been cutting your sandwiches WRONG for years. Forget the diagonal vs horizontal cut. No, try The Duff Cut, a sandwich slice that is supposed to give you the PERFECT bite every time. We know... it's rather controversial, and people on X, Instagram, and the rest of the Internet have been up in arms about it. Move aside Subway and Jimmy John's, you've got nothing on this sandwich. Trust us, this is BIG.

Is the Prime Hydration you're drinking illegal? Could it kill you? A class action lawsuit alleges that the purple, grape-flavored, Prime contains forever chemicals that could seep into your body and harm you. But is this true or is Logan Paul in the right?

We like to party. And there ain't no party like a... CEREAL party?! Okay, loyal Theorist, have you ever wondered if you're really getting the best bang for your buck by buying party size Lucky Charms...? Doritos..? how about Oreos? Today we're here to find out if all of these snack food companies have been running a Party Size SCAM on us for years.

Clear food has been taking TikTok, YouTube, and other social sites by storm this year. Creators are making clear sandwiches, clear bacon, clear hot dogs, and even clear ketchup. It's.... well, questionable to say the least. So today we are venturing into a new theory land and creating an "invisible burger." Get ready for one TASTY meal!

Have you ever wanted a 7-11 in your own bedroom? Just think, you could eat hot dogs and drink Slurpees galore! Creators like Ben Azelart, Brent Rivera, Jordan Matter, and the Stokes Twins have all created their own versions of a secret 7-11 in their rooms. But is this actually possible? And could it really be... ILLEGAL?!

Theorist, who do you think is the WORST food mascot? We know that the Burger King likes to break the law, Finn the Goldfish is kind of shady, and Count Chocula has a shameful past.... but are there cereal, fast food, and other mascots who are worse? Today we analyze their crimes and see who should be locked up for their crimes!

Blue milk... you know it from Star Wars: A New Hope. But did you know you can get it in real life? And not just at Disneyworld's Star Wars Galaxy's Edge. TrueMoo is actually selling a blue brew to celebrate May the Fourth! But should you really drink blue milk? Could it possibly be more dangerous than Darth Vader? The answer, young padawan, may surprise you...

You say tomato, I say tomato... guess that only works if you say it out loud. But, here's a question: is a tomato REALLY a fruit? Or is it a vegetable? And what about the other classic "vegetables" like carrots, potatoes, and beans... have they been masquerading as veggies your entire life? We're here to tell you that, yes, vegetables are a LIE!

Picture this, loyal Theorist: you’re sitting down on the couch ready to enjoy a showing of your favorite movie. You’re missing only one thing: a bag of popcorn. You go to the kitchen, grab a bag, and throw it in the microwave. But what next? Do you tap the “popcorn” button? Do you tap +30 seconds five times? Either way, you know you’re going to end up with a bunch of kernels to accidentally chomp into halfway through the movie. It’s a shame that NOBODY knows how a microwave really works. So today, we’re going to show you EXACTLY how to use that beautiful machine in your kitchen.

Whopper Whopper Whopper Whopper! We’re going to make a new Whopper! A BIG, beautiful, delicious Whopper. Why? We’re trying to win the Burger King $1 Million Whopper Contest! We know… it’s not _that_ hard to create a fast food burger better than the Whopper. Heck, McDonald’s has been doing it for 50+ years. But, we put everything we had into this: pickles, tomatoes, mayo, and all. Come with us as we embark on a journey to make the King proud!

Have you seen the news, loyal Theorist? MrBeast just updated his famous Feastables chocolate bar recipe. So, of course, we had to try it. And let us tell you, it’s delicious. But, just HOW delicious is it? Does it really beat out Hershey’s in a head-to-head taste test? Or has Jimmy been lying to us about that this entire time?

Oh boy, loyal Theorists, Panera Bread is in hot water again. Last year we warned you about the INSANE caffeine content in their Charged Lemonades. But now the fast-casual bread joint is making the news rounds because they allegedly found a way to skirt paying California minimum wage. This story involves bread, bakeries, and even a conspiracy involving a government official. And by the end of this video you’ll find out exactly how Panera is redefining fast food!

What’s up, loyal Theorist?! In Santi’s FIRST episode of Food Theory, we’re looking at a _classic_ Theorist question: how can you BEST optimize your food? In this case, we’re looking specifically at spicy chicken sandwiches. Which chicken shop stands up to the others? And which is the SPICIEST? Is it really Chick-fil-A and Popeyes? Perhaps the Colonel at KFC stands a strong chance as a popular chicken joint. Or could an underdog like Wendy’s, McDonald’s, or Burger Kings take the crown? Today we find out who has the top spicy chicken sandwich. Let’s get clucking!

Welcome to MatPat’s final Food Theory. In this VERY special episode, Santi is baking Matt a cake to celebrate all of our times together on the channel. But this isn’t just any cake, NO! It’s a cake that embodies ALL of our favorite Food Theory episodes. Find out if your top moments made the cut.

Ah, Chipotle, the mecca of organic Mexican food, the kings of guac, and the purveyor of protein bowls. It truly is the holy grail of fast casual dining… or is it? You see, loyal Theorist, we doubted whether Chipotle was ever giving us the correct proportions in our braised beef barbacoa burrito bowls, so we decided to put them to the test. And through our learnings we found a few Chipotle hacks to actually INCREASE the food on your plate. Get ready for one MEATY episode!

What WEIRD recipes do you have in your family, loyal Theorist? Some sort of strange pasta dish? A questionable Jell-O? Or what about a mysterious meatloaf? Today we’re looking at some of the most unique recipes from team Theorist all culminating in MatPat’s 100 year old (secret) family recipes.

What is the scientifically BEST soda pop mix? Is it Coca-Cola and Pepsi? Mtn Dew and Sprite? Blue Powerade and Mello Yellow? Grape Gatorade and Root Beer? Today, we find out… and see if we can invent a brand new, DELICIOUS soda in the process.

What happens if you quit sugar for one day? That would be pretty difficult, right? No M&Ms, no Diet Coke, no Feastables. How about a week? Even tough. Well, how about a full month? That's right, 30 FULL DAYS without sugar. Beatrice Caruso did it. Matt D'Avella did it. So can we? Our bodies are in for a rude awakening...

Are robots actually taking over the world? Today, loyal Theorists, we aim to find out by putting Ai vs humans to the test. We traveled to a California restaurant to see who makes the BEST burger in the most efficient way. Can robots handle customizability? Will humans make too many mistakes? Could we see this same Ai technology we see at CalExpress and many Tokyo restaurants expand throughout the U.S. into McDonald’s, Burger King, Wendy’s, and more fast food chains? Let’s find out…

Forget EVERYTHING you learned in history class. All you need to know about is the wild history of… BREAD! White bread, wheat bread, sourdough, focaccia, baguettes, whichever is your favorite bread doesn’t matter. What does matter is how bread has changed the entire history of the world I guess. Carbs are king! And controlling the bread across world history has meant controlling money and power.

Were you the “gum guy” in school? You know, the person everyone in the class goes to for a quick piece of chewing gum. Well, we hope you have enough gum on hand today because we’re chewing EVERY piece of gum we could possibly find… Five, Strident, Orbit, Dubble Bubble, Juicy Fruit, and more! But, why are we doing this? We’re on a serious mission to find the BEST piece of bubble gum in the world! Trust us, this gets sticky…

McDonald’s has been around since the 1940s, and, sure, they’ve always been innovating. From the Big Mac to the Filet-O-Fish to the Shamrock Shake to the recent viral Grimace Shake, the company knows exactly how to market its products. But, now in 2024 McDonalds Corp has decided to start an entirely BRAND NEW fast food chain called CosMc’s. But why, loyal Theorist? Why start a new chain? Well, it’s all in an effort for Ronald McDonald to wage a coffee war against Starbucks and WIN over young consumers.

First we got the Five Nights at Freddy’s game. Then we got the books. Last year we got the movie. But, now…. OH now we have the FNAF Cookbook! And let us tell you, loyal Theorists, we analyzed this thing from cover to cover and realized one thing… this cookbook needs fixed!